The Shape Studio
Whether you’re running a restaurant, café, hotel, catering operation or any other kind of hospitality business, relying on just providing a fantastic service simply isn’t enough anymore. You need to be able to market your business in modern, engaging, dynamic and future-proof ways, ensuring that your promotional efforts match your delicious food and fantastic customer experience every step of the way.
That’s where the Shape Studio comes in. If you’re serving the finest food in town, the Shape Studio will provide professionally-taken photographs that showcase your dishes in the best way possible, accentuating their best features and leaving mouths watering. If you boast stunning premises, a unique vibe, talented chefs and friendly waiters able to form an immediate rapport with guests, the Shape Studio will help you create video content that makes your establishment look like the place to be. If you’re offering fantastic dishes and great service but don’t have that intangible something that ties it all together, we’ll create a unique brand around your business that will generate the buzz you need.
There are five Shape Studio packages to choose from, each covering a different aspect of hospitality marketing. Prices start from just £245 – an investment that will pay for itself through increased bookings, larger and more profitable orders and boosted return business in no time at all.
Your delicious dishes deserve to be showcased properly. Choose the Visual Bites package and we’ll work with food stylists and photographers to put together stunning, enticing images that tie in with your brand identity, tell the story of your dishes and get stomachs rumbling. These images can then be used on your site, print ads and social media channels, inside your restaurant and its menus, and anywhere else you can think of – attracting potential customers everywhere it’s seen.
The package includes twenty images of your food and beverage offerings, edited for maximum effect, as well as the original raw images. Five images will be stamped with your logo or watermark, ensuring your expertly-crafted dishes will always be attributed to you.
Food makes up just one part of the experience you offer your customers. It combines with your location, premises, décor, staff and other clientele to create a vibe – and it’s this, just as much as the food, that gets people talking, telling their friends and returning.
We work with professional photographers who are experts in capturing a place’s intangible vibe, and provide you with a package of twenty edited images showing off your premises’ stunning design and décor, your friendly staff and happy clientele along with the raw originals. Five will be watermarked for added security.
Video is the most-viewed and most likely to convert type of content there is – and if a business harnesses the potential of video properly, the results can be breath taking and hugely profitable.
Select the Video Vibes package and we’ll work with you to provide a video of up to three minutes promoting your offering, whether it’s your hotel, bar, café, restaurant or events business as a whole, or something more micro such as a new menu or refurbishment. Whatever it is, we guarantee a promo video that will get people talking, sharing and ultimately using your services.
Unbeknownst to you, your menu may actually be costing you money. Poor design, an excess of options and even the material your menus are made from can all bring down the size of a customer’s order – thankfully, the reverse is also true.
Using the very latest knowledge in the field of menu psychology, we’ll review both what’s on your menu and the physical menu itself, turning it into an asset that reinforces your brand identity, boosts customers’ moods and drives purchases of your high-margin items, improving the profitability of every table you serve.
A business with an inferior product but superior branding will outperform the opposite every time. If you’re despairing at working incredibly hard to provide the best service possible to your customers, yet losing out on revenue to a rival that’s more style than substance, never fear – Shape’s Branding Brainstorm package can solve this problem for you.
We’ll sit down with you for a two-hour consultancy brainstorm and talk through your business’ current branding, its audience, its USPs and its competitors, and return to you with a hatful of ideas for new themes and branding, a brand new or refreshed logo, fresh fonts and colour schemes for your premises, menus, website, newsletter and more, injecting your business with the personality it needs to get people talking in today’s hospitality environment.