Shape Social

If your business isn’t on social media, or is treating it as an afterthought, then you’re leaving thousands of potential customers, and all the revenue they’ll bring, on the table. Don’t have the funds to hire an in-house social media guru, or the time to tweet every few hours? Or is the whole notion of social media alien to you?

No problem – Shape Social is here to help. We offer a range of social media packages, all designed to help hospitality businesses like yours discover and connect with its audience, engage them with shareable content and grow your presence and boost your brand across all the key social channels.

Why choose Shape rather than a general digital marketing agency? Because hospitality is our
specialty! At Shape, we have almost two decades’ experience working in all areas of the hospitality sector and how to build a business from the ground up, how to engage with potential customers, and how to successfully market the business to them. A digital agency will apply similar strategies to all clients no matter their industry – but with Shape you’re benefiting from strategies tailored to hospitality businesses only.

Whether you’re well aware of the benefits of social media and want to work with us to establish your audience and your brand’s tone of voice, or just want the whole thing taken out of your hands so you can concentrate on the day-to-day running of the business, we have a package for you. Prices for our social media services start from just £200 per month. Choose one of the following and you’ll be well on your way to social media success.

Packages

Blog Buster

Whether you’re guest posting on another’s blog or posting fresh content on your site, blogging is a fantastic way to demonstrate your authority on a particular topic to both potential customers and search engines. Choose Shape’s Blog Buster package and you’ll receive:

In-depth keyword research showing exactly what your potential customers are searching for in Google – these are the terms your site and blog posts need to be appearing for. This document is yours to keep, and will continue to bring value to your business for a long time!
2-4 authoritative, engaging 1000-word articles containing relevant images written by our expert editorial team, which match key relevant Google search queries and drive readers towards using your services;

Why invest in blog content? Blogs are fantastic for your site’s search engine optimisation (SEO); each high-quality blog you post demonstrates your authority on your topic and increases your chances of a high position in Google’s search results. The higher your position, the more users are likely to visit your site!

Social Media Appetizer Plan

The appetizer plan concentrates on the two most-used social media services around – Facebook and Twitter.

Social Profile Review and Recommendations

We’ll audit your existing Facebook and Twitter profiles if you have them, and report back on what you’re doing right, where you’re going wrong and how you can grow your audience. If you don’t have them, we’ll set them up for you and get you started posting.

3-5 Tweets Per Week Containing Custom Images

We’ll post quality content Twitter updates 3 -5 per week, quality content is more important than quantity and at times when engagement is proven to be higher, tapping into the conversations your audience is already having by using popular hashtags and generating buzz around your business by creating new hashtags unique to you. Posts each week will contain custom images unique to your business – a practice proven to boost Twitter engagement.

1x Daily Facebook Post; 3 Per Week Containing Custom Images

We’ll post to your Facebook once daily with longer-form, ‘storytelling’-style content for its more engaged audience, as opposed to the short, sharp bursts of information or insight a tweet should contain. Three posts per week will contain custom images.

Edit, Delete or Create Additional Content Yourself If Desired

We won’t keep your accounts under lock and key – they’re your accounts. Feel free to complement our social efforts with your own, Shape can advise you on what to post and when to post for maximum effect, remembering quality is far better than quantity.

Email Support Plus Up-To 30 Minutes Skype Consultation

We’ll always be on hand via email to provide support, and will provide a 30-minute Skype consultation every month where we’ll report on current activity and engagement and growth metrics, review any activity you’ve undertaken yourself, and answer any questions you have.

Social Media Three-Course Meal Plan

The three-course meal plan contains everything from the appetiser plan and more, and adds Instagram into the mix.

1 Daily Instagram Post Using High-Quality Images

We’ll set up your Instagram account if you don’t have one already, and post once a day using high-quality images and a carefully chosen filter (if you’re not au fait with Instagram, choosing the correct filter is crucial!).

3 -5 Quality Content Tweets Per Week Containing Custom Images

We’ll boost the number of tweets with images we post per week, boosting engagement with your tweets at the same time.

1x Daily Facebook Post; 3 Per Week Containing Custom Images

Edit, Delete or Create Additional Content Yourself If Desired

Are you or one of your staff a keen Instagrammer? Feel free to get involved with the Instagram project – we can review and give recommendations on your personal efforts via email support or during our monthly Skype consultation.

1x Daily Facebook Post; 3 Per Week Containing Custom Images

Email Support Plus Up-To 30 Minutes Skype Consultation

Social Media Four-Course Banquet

This plan provides all the benefits of the three-course meal plan, with the addition of content creation and curation for your business’ Pinterest account.

1 Daily Pinterest Post Using High-Quality Images

We’ll create your Pinterest profile if you don’t have one already, and update your boards with one high-quality image per day.

3 -5 Quality Content Tweets Per Week Containing Custom Images

We’ll boost the number of tweets with images we post per week, boosting engagement with your tweets at the same time.

5 – 7 Quality Content Tweets Per Week Containing Custom Images

We’ll boost the number of tweets with images we post per week, boosting engagement with your tweets at the same time.

Edit, Delete or Create Additional Content Yourself If Desired

The most active Pinterest boards are the most popular and shared Pinterest boards, so if you’ve got an image you’d like to pin, go ahead and do it!

1 Daily Instagram Post Using High-Quality Images

1x Daily Facebook Post; 3 Per Week Containing Custom Images

Email Support Plus Up-To 30 Minutes Skype Consultation

Pinterest is another social media platform based around the sharing of images. Users are encouraged to ‘re-pin’ content that they like to their own boards, with the pin traceable back to your page. Food and drink is the most popular and shared topic among Pinterest’s 150 million users – so it’s a place every hospitality business needs to be!